3M Kids Hearing Protection

Strategy | Packaging | Art Direction

Did you know prolonged exposure to noise over 85 decibels(db) risks permanent hearing damage? You’re not alone if you didn’t. Turns out a lot of parents didn’t either.

Through consumer research 3M saw the opportunity to educate parents with the possible risks of permanent hearing damage while attending normal family outings like fireworks or concerts. The final product is kid tested with comfort and style in mind!