Challenge
With a refreshed look, the goal was to increase brand awareness, drive consideration among women in the probiotic space, and ultimately drive conversion online and in-store.

Creative Approach
The 360° campaign spanned paid ads, digital, in-store activations, print, and couponing. The creative highlighted the product’s tiny, on-the-go form through copy, emphasizing convenience and ease of use. Visuals drew from feminine cues in the packaging (soft pinks), natural elements nodding to the brand’s roots, and bold, playful pops of color, turning gut health into something fresh, vibrant, and engaging.