Challenge
Most extra virgin olive oils are diluted, over-processed, and hard to trust. Graza had a better product—but needed a clearer, more compelling way to communicate its quality while standing out on shelf and online.

Creative Approach
Led creative direction and design for a campaign that made quality feel simple—and fun. Focused on bold, sensory visuals and playful motion to highlight Graza’s single-origin oil and squeeze bottle experience. Built a flexible, social-first system that balanced education with personality across touchpoints.