Challenge
Energize the Alive! portfolio with the launch of Alive! Multivitamins with superfoods.

Creative Approach
To drive momentum in the daily vitamin space, we rolled out a year-long social campaign introducing the new Alive! Multivitamins with Superfoods. Centered around the fresh, flavorful appeal of real ingredients, the campaign infused every touchpoint with color and vibrancy. We also teamed up with UGC creators and influencers to deliver genuine, story-led content—breaking down the benefits in relatable ways and reinforcing Alive! as the go-to choice for everyday wellness.