Challenge
Differentiate the brand on social by translating its heritage and craft into a modern, premium presence that drives brand awareness, engagement, and consideration.

Results
Developed a distinct, social-first art direction and modular template system, producing ongoing monthly content across video and photo. Leveraged process-driven storytelling to elevate the brand and deepen audience loyalty.

15 Stars and
First West Whiskey

From Kentucky,
with character.

Born from the hills of Kentucky and shaped by time, every barrel tells a story of patience, craft, and character. This is bourbon made the right way—no shortcuts, just legacy in every pour.

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Pearls Campaign

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Sambucus Campaign